Going viral isluck. we make ita habit.

By turning content into a system that scales, for brands and the funds behind them, so what works keeps showing up wherever your target audience spends time.

Try us Case in point
4Years in the making
100+Brands
1B+Organic views
+22%Avg. lift in ROAS
Bombay Shaving CompanyFlipkartHDFC LifeSUGAR CosmeticsBewakoofGo ZeroChaayosQuoraCoinSwitchTreeboSentinelOneMosaic WellnessUPLGoKwikSeekhoFanToParkThe Anandi FellowshipBombaeRivetPingSafeVenwizSupersourcingSnapserAppsForBharatAccaciahBitsThe Product FolksAirblackLittle RitualsSkywayAbsoluteAce BlendBe WellnessEekiHealyncJEH AerospaceShizen EnergySoundverseTerraThe Binary HoldingsUP&RUN

A hit is an event.A habit is an asset.

Every brand has one random viral moment in it. Decode is how we find the second, third and thirtieth.

Spike versus floor A viral spike shoots up in month two and falls back to the starting line within two weeks. A compounding floor rises steadily every month to its highest point in month nine. M1M2M3M4M5M6M7M8M9 The spike. Gone in a fortnight. The floor. Higher by month nine.

Decode.

Four steps, every month, on every account. Every lap of the loop shrinks the margin of error, until there's very little left to chance.

  1. A strategist mapping audience, problem and angle on sticky notes on a whiteboard while the team works at the table

    Position

    Work out what only you can say, sharp enough for a stranger to repeat.

  2. A show being shot in a pink studio: a guest and a host talking at a table with microphones, a crew member watching, and the camera monitors in front

    Produce

    Make enough to learn from. A handful of posts can't show you a pattern. A steady stream can, and it shows you what people actually save.

  3. A content calendar on one screen and LinkedIn and ad previews on the other, beside a channel checklist

    Distribute

    Put it where your buyers already are, in a form that fits them. Paid and organic, run by the people who made it.

  4. The team reviewing creatives against watch time, saves, clicks and leads, with the next brief written in a notebook

    Learn

    Score everything against the number it was meant to move, then write the next brief from what won.

Work that repeats.

One team runs all six on Decode. When something works on one, the other five pick it up. That's how a hit becomes a habit.

Case Studies

Bombay Shaving Company

Performance creativeFounder media1,000+ creatives a month · 25% ROAS lift

Shantanu Deshpande in conversation with a guest on The Barbershop podcast
Barbershop podcast1B+ views delivered
A spread of Bombay Shaving Company ads for trimmers and razors
1,000+ creativesEvery month
The same ads in regional languages, including Hindi, Marathi, Bengali, Kannada and Malayalam
Vernacular at scale10+ languages
A brand book of lime, black, orange and blue colour blocks bound with lime rope, beside a planning board and swatch cards
Brand management100 Days
Launch visual for a new massage gun brand, in blue and lime
New brand launchFrom strategy to scale

Go Zero

Founder contentD2C food296K+ followers across Kiran’s LinkedIn and Instagram

Go Zero founder Kiran Shah holding two Go Zero cones, beside his LinkedIn post on replacing sugar and a stack of Go Zero tubs
Founder-led contentCategory education through Kiran’s personal channels.
Kiran Shah’s LinkedIn post on zero-sugar labels beside two of his founder videos
50M+ viewsGenerated organically on Kiran’s Instagram.
Go Zero brand content: the tub range, a sugar-cube character creative and a presenter video on quitting sugar
Brand contentContent created for Go Zero’s owned social channels.
Kiran Shah’s LinkedIn post: Most zero-sugar products either taste good or feel good. But rarely both.
130K+ on LinkedInBuilt through organic content and earned PR.
Two creator videos for Go Zero beside Kiran Shah’s LinkedIn post on zero-sugar labelling
741K impressions in a weekOne founder post amplified by 10 creator voices.

FanToPark

Founder brandHiringPan-India expansion, parent demand and coach hiring, on one content system

The FanToPark coach community together at Shikhar 2026
Market expansionLocal relevance in every city.
A FanToPark group coaching session on a residential society court
Customer demandMaking FanToPark easier to choose.
FanToPark’s coach hiring poster beside a FanToPark coach speaking on camera
Coach acquisitionBuilding talent for expansion.
Portrait of Amit Purohit, one of FanToPark’s founders
Founder credibilityMaking the business easier to trust.
A FanToPark coach with children on a society ground, beside the FanToPark Coach Partner app
Content across funnelsBrand. Demand. Hiring. Growth.

Flipkart Seller Team

Original showVernacular22 episodes, 1M+ short-form views

A Flipkart seller at her desk, unboxing one of her packaged products
Marketplace repositioningFrom discount channel to brand-building platform.
A regional presenter from a Flipkart seller video beside two Flipkart sellers at a table
Regional contentFounder stories built for new markets.
Fast&Up’s founders with a tube of Fast&Up Reload, as a landscape episode and a vertical short
Content multiplicationOne conversation across every format.
A seller’s stockroom aisle beside a vertical Big Billion Days video with two Flipkart speakers
Paid acquisition creativeShort-form assets built for amplification.
A Flipkart seller at his shop counter, shelves of packaged stock behind him
New-seller acquisitionFounder proof for prospective sellers.

Every time you don't post, someone else does.

Happy clients.

30+ founders who put their own name on the brand, and trust us with it.

  • Shantanu DeshpandeBombay Shaving Company
  • Dr. PrashantAbsolute
  • Toshan TamhaneUPL
  • Ajinkya ApteSnapser
  • Prabhkiran SinghBewakoof
  • Rajesh ReddyVenwiz
  • SreejithAyurVAID
  • Megha SabhlokJust Herbs
  • Aditi ChaurasiaSupersourcing
  • Revant BhateMosaic Wellness
  • Gautam KshatriyaUpscalio
  • Vivek GoyalTerra
  • Prashant SachanApps for Bharat
  • Annu TalrejaAccacia
  • Siddhita UpareBrucira
  • Nagesh GuptaLimda Inc
  • Vineet SinghCastler
  • Vibhore SharmaCapital 2B

In their own words.

  • Phenomenal piece LOVE it Thank u for being proactive

    Shantanu Deshpande, Founder, Bombay Shaving Company

  • Looking back at where we started, the fund seems unrecognizable - from what it used to be :)

    Viswanathan V., Former marketing lead, Elevation Capital

  • Most shared content piece I've seen on any BSC platform...

    Aurnob Godinho, Director - Brand, Bombay Shaving Company

  • Subhankar post is really good Let's get it out

    Ajinkya Apte, CEO, Snapser

  • Hi team, want to let you know that the blog Saanchi wrote on WhatsApp Use Cases on OTA has been well-received. So kudos to you guys. Let's keep up the good work

    Surya Panicker, Former senior content writer, WebEngage

  • Number of times ‘YOSO’ was used in full category review - 100+

    Shantanu Deshpande, Founder, Bombay Shaving Company

  • Really good job with the edits on the abhiraj video And the Jeh video too Abhiraj one, esp 2m version, has done phenomenally well on LI.

    Viswanathan V., Former marketing lead, Elevation Capital

  • Good texture and substance to the last few pieces of content YOSO team. Well done. Liked the graphics on Kiran's reel too. Tks...let's keep going strong.

    Aurnob Godinho, Director - Brand, Bombay Shaving Company

  • Folks, excellent stuff getting stellar inputs

    Priya Kale, VP Marketing, Bessemer Venture Partners

  • Thanks for the mood board, the team and us loved it and are building a lot around it! ⭐⭐

    Vyomika Singh, Former marketing manager, Castler

  • Love the founders.. super complimentary.. Jaan Laga dete hain .. Even team I really like..

    Shantanu Deshpande, Founder, Bombay Shaving Company

  • Thanks for partnering us in helping create one of the better content engines in the vc/startup ecosystem

    Viswanathan V., Former marketing lead, Elevation Capital

  • Love this ❤️

    Aurnob Godinho, Director - Brand, Bombay Shaving Company

  • Great work guys! The post that went live yesterday got the best impressions in months!!!

    Cynthia Haokip, Seekho

  • This is a beautiful line My compliments to him

    Abhay Singh, Co-founder, Eeki

What we dofor funds.

We also make content for the funds behind the brands we build.

A fund sells to two audiences at once, founders and LPs, usually with no marketing team. We become that team: shows the fund owns, partner content, event films and content systems for the portfolio.

See what we do for funds

  • Elevation Capital
  • Bessemer Venture Partners India
  • Lightspeed India
  • 3one4 Capital
  • Rukam Capital
  • Pravega Ventures
  • Trifecta Capital

Less guesswork.More evidence.

Edition 1 is out. Of every twenty creatives an Indian D2C brand ships, one earns its budget. The full report is free.

1 in 20Earn their budget
834Watched frame by frame
1,957Read from the account

Get the 2026 Index

The cover of The Content Index 2026 by YOSO

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