Going viral isluck. we make ita habit.

By turning content into a system that scales, for brands and the funds behind them, so what works keeps showing up wherever your target audience spends time.

Try us Case in point

4Years in the making

100+Brands

1B+Organic views

+22%Avg. lift in ROAS

A hit is an event.A habit is an asset.

Every brand has one random viral moment in it. Decode is how we find the second, third and thirtieth.

The spike. Gone in a fortnight. The floor. Higher by month nine.

Decode.

Four steps, every month, on every account. Every lap of the loop shrinks the margin of error, until there's very little left to chance.

Position
Work out what only you can say, sharp enough for a stranger to repeat.
Produce
Make enough to learn from. A handful of posts can't show you a pattern. A steady stream can, and it shows you what people actually save.
Distribute
Put it where your buyers already are, in a form that fits them. Paid and organic, run by the people who made it.
Learn
Score everything against the number it was meant to move, then write the next brief from what won.

Work that repeats.

One team runs all six on Decode. When something works on one, the other five pick it up. That's how a hit becomes a habit.

Case Studies

Bombay Shaving Company

Performance creativeFounder media1,000+ creatives a month · 25% ROAS lift

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Shantanu Deshpande in conversation with a guest on The Barbershop podcast — **Barbershop podcast**1B+ views delivered

**Barbershop podcast**1B+ views delivered

A spread of Bombay Shaving Company ads for trimmers and razors — **1,000+ creatives**Every month

The same ads in regional languages, including Hindi, Marathi, Bengali, Kannada and Malayalam — **Vernacular at scale**10+ languages

Brand management100 Days

New brand launchFrom strategy to scale

Go Zero

Founder contentD2C foodFounder Instagram from 10k to 100k in 5 months

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Go Zero founder Kiran Shah holding two Go Zero cones, beside his LinkedIn post on replacing sugar and the Go Zero tub range — **Founder-led category education**10k to 100k in 5 months

Two of Kiran Shah's founder videos and two of his LinkedIn posts, on business and on sugar labelling — **5x saves**Founder content over brand content

~200 assets a monthAcross six surfaces

Kiran Shah with Go Zero cones beside three of his LinkedIn posts on sugar, calories and labels — **140k+ on LinkedIn**Most of the retail inbound

Go Zero chocolate bars and ice cream tubs in three product photographs — **9 retail conversations**In one quarter

FanToPark

Founder brandHiringHiring cycle from 18 to 6 months · +683% qualified applications

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The FanToPark coach community at Shikhar 2026, with a coach hiring poster and a ‘Why coaches choose FanToPark’ video — **Coach hiring, rebuilt**18 months to 6

Coaches holding medals at FanToPark Shikhar 2026, beside a coach hiring poster and a coach testimonial video — **+683% applications**Qualified, month 1 to month 16

A wall of published FanToPark and Coach Partner video covers — **3,400 assets**Shipped in 16 months

A coach hiring poster beside FanToPark coaches seated at the community gathering — **−67% cost**Per qualified applicant

Coach Partner formats: a cricket coaching shot, a hiring poster, a coach testimonial and the Grow, Manage, Track app screen — **72 hours**To fresh creative for a slow city

Flipkart Seller Team

Original showVernacularOne show, 7 language tracks

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One in a Billion thumbnails: the rise of women's cricket, Fast&Up replacing Glucon-D, 35% of our customers are men, and the Harmanpreet short — **One in a Billion**One show for every seller

A Tamil Safe Returns episode, a Tamil ads explainer and two festive-sale short-video covers made for Flipkart sellers — **7 language tracks**None of them a translation

A wall of One in a Billion thumbnails and Flipkart seller short-video covers — **~140 assets a month**The show and its surround

Three vertical short-video cuts from One in a Billion episodes — **45-second cut**What every episode is built for

Two vertical short-video covers from the Flipkart festive sale challenge — **Native cuts**Beat subtitled versions

Every time you don't post, someone else does.

Happy clients.

30+ founders who put their own name on the brand, and trust us with it.

Shantanu DeshpandeBombay Shaving Company
Dr. PrashantAbsolute
Toshan TamhaneUPL
Ajinkya ApteSnapser
Prabhkiran SinghBewakoof
Rajesh ReddyVenwiz
SreejithAyurVAID
Megha SabhlokJust Herbs
Aditi ChaurasiaSupersourcing
Revant BhateMosaic Wellness
Gautam KshatriyaUpscalio
Vivek GoyalTerra
Prashant SachanApps for Bharat
Annu TalrejaAccacia
Siddhita UpareBrucira
Nagesh GuptaLimda Inc
Vineet SinghCastler
Vibhore SharmaCapital 2B

In their own words.

What we dofor funds.

We also make content for the funds behind the brands we build.

A fund sells to two audiences at once, founders and LPs, usually with no marketing team. We become that team: shows the fund owns, partner content, event films and content systems for the portfolio.

See what we do for funds