About Prabhkiran
Prabhkiran set out to build a personal brand that cuts through the noise, blending sharp startup lessons, real Bewakoof stories, motivational insights, and playful humor.
The goal: attract founders, VCs, collaborators, and customers who appreciate raw honesty and a no-nonsense vibe.
Content Strategy:
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Delivered a mix of punchy startup wisdom, behind-the-scenes Bewakoof insights, motivational posts, and a lighthearted joke and t-shirt series.
Posts were consistently short, impactful, and witty—never preachy or verbose.
Maintained a disciplined cadence of 4 posts per week without fail.
Leveraged storytelling and authentic experiences to foster deep audience connection.
Impact & Outcomes
Key metrics (Feb 18 – May 27):
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71+ million impressions
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81,000+ engagements
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26,000+ new followers
Earned multiple mentions in leading media:
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Built a loyal and engaged LinkedIn community.
Sparked conversations that blend learning with humor.
Established PK as a relatable, contrarian thought leader.
Attracted significant interest from VCs, founders, and potential partners.
Key Insight
A personal brand that balances lessons, laughs, and real talk creates connection and credibility. PK’s unapologetic, playful, and authentic voice is his biggest asset.
Tangible outcome
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Founder CEO Bewakoof
From her days at AkkarBakkar to now running YOSO, I have always been inspired by Diksha’s ability to tailor stories. She has a fantastic sense of what clicks for audiences, and how experiential campaigns can build long term salience for a brand. She is also super founder friendly and specializes in startup storytelling. Cannot recommend YOSO and her higher
PRABHKIRAN SINGH
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