About Toshan
He’s an adventurer, a dedicated dad, and a former McKinsey partner with 18+ years of experience across 55+ countries.
He’s built companies, advised billionaires, and now focuses on investing, M&A, digital, and sustainability.
Toshan is also an angel investor (30+ startups), business school teacher, board member, writer and a mountaineer aiming to climb his biggest goal yet: Mt. Everest.
Highlights:
Grew LinkedIn followers from 800 to over 7,000 in just one month.
Built a strong newsletter audience with 5,336 subscribers on LinkedIn - from only 4 editions.
Reached over 2 million people on LinkedIn in one year through consistent, high-quality content.
Got 10+ organic PR and speaking invites in India and the UK - all thanks to his impactful social media presence.
Top Demographics
Top performing posts
209,109
impressions
3 unicorns-3 learnings-3
Met with an old friend, recently - Ananth Narayan
198,361
impressions
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Recommendations for 2023 - Whiskeys!
I was going to do a 'usual post' on my learnings from
44,036
impressions
On Independence Day, I was in for a pleasant Surprise when I got
called to play a exhibition simulaneous rapid chess tournament
Context
In 2022, Toshan decided to share 30 years of personal and professional insights to help young professionals make the most of life.
He had written a lot, but needed a clear way to curate and share it.
So we launched his personal brand from August to December 2022.
After a short pause (Jan–July 2023), phase 2 began in August 2023.
Services we offered:
Services offered:
Personal branding playbook
We started with an in-depth onboarding session to truly understand Toshan’s voice and vision and built a communication playbook defining his tone, colors, fonts, design style, and content signature to ensure consistency across all content.
Social Media Hygiene Check
We audited and refreshed all his social media profiles making sure his online presence truly reflects his personality and speaks directly to his target audience.
Content Development
Using the brand playbook as our north star, we started creating content across formats (reels, carousels, long-form videos, illustrations) tailored to his style and goals.
Content Management & Publishing
Identified what worked, locked in scalable content buckets, and built a content bank for consistent weekly publishing.
Content IP Creation
Planned high-level strategy every 6 months, launching 4 long-term scalable content IPs.
Tangible outcome
Built a content strategy for LinkedIn + Instagram
Focused on consistent content buckets and one big experimental idea every 6 months.
Tested content for 2 months
Tried different formats for his UK-based audience. Finalized buckets like:
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Corporate lessons from Mahabharata
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Mountaineering stories
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Book recommendations
Launched content IPs:
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Meet The Corporate Character
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Summit With Me
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Newsletter: Life Is Too Short with Toshan Tamhane
Toshan
Global Chief Operating Officer at UPL
Diksha and the YOSO team adopts a very strategic approach to personal brand building – understanding objectives & constraints, defining success markers and then executing to an aligned playbook. I am very happy with the work they have done to help in building an external brand for me – it has also been very easy & fun to work with them.
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