About Toshan
“Regret minimization — you only live once.”
Toshan Lives by this rule. An adventurer, devoted dad, and former McKinsey partner
(18+ years, 55+ countries), he’s built businesses, advised billionaires, and now focuses on investing, M&A, digital, and sustainability.
He’s an angel investor (30+ startups), B-school teacher, board member, writer — and a mountaineer chasing his literal Everest: Mt. Everest.
Highlights:
Increased follower count from 800 to 7000+ within a month on LinkedIn
Earned 5336 subscribers for the newsletter on LinkedIn with just 4 editions
Garnered 2M+ impressions in a year just on LinkedIn
Earned at least 10 organic PR and speaking opportunities in India as well as in the UK through his impactful social media content.
Top Demographics
Top performing posts
209,109
impressions
3 unicorns-3 learnings-3
Met with an old friend, recently - Ananth Narayan
198,361
impressions
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Recommendations for 2023 - Whiskeys!
I was going to do a 'usual post' on my learnings from
44,036
impressions
On Independence Day, I was in for a pleasant Surprise when I got
called to play a exhibition simulaneous rapid chess tournament
Context
Toshan Tamhane wanted to share 30 years of personal and professional insights to help young professionals live fully, every day. He had plenty of written content but lacked a clear way to curate and share it.
We launched his personal brand in August 2022. After a short break (Jan–July 2023), phase 2 began in August 2023.
Services offered:
Personal branding playbook
After going through an intense onboarding call, we developed a communication playbook for Toshan so that all his posts, content IPs, and creatives have consistency in terms of the design sense (tone, colors, fonts, style, signature).
Communication check across social media
We did hygiene checks of Toshan’s social media profiles and made the required changes to reflect his personality, targeted towards what his TG is looking for.
Content Development
Based on his brand playbook, we would create content (reels, carousels, long form videos, illustrations) for his posts.
Content Management & Publishing
After experimenting with content that works for him and what doesn’t, we locked content buckets that are sustainable and scalable in the long term. Furthermore, we made sure there was enough approved content in the bank to be scheduled week after week to stay consistent.
Developed content IPs
Every 6 months, we went through an exercise of making a high-level content strategy that would include the launch of a new content IP. As a result, Toshan now has 4 content IPs that can be scaled as any new content format in the future.
Tangible outcome
Researched and developed a high-level content strategy focused on LinkedIn and Instagram. The strategy included regular content buckets plus a moonshot idea to be experimented with every 6 months.
The first 2 months went into experimenting with content that worked for his audience, mainly based in the UK. Based on the response, a few content buckets like Corporate lessons from Mahabharata, Mountaineering experiences, book recommendations etc. were zeroed down on.
Launched a few content IPs for Toshan, like “Meet The Corporate Character”, “Summit With Me”, and a newsletter‘Life Is Too Short with Toshan Tamhane’.
Toshan
Global Chief Operating Officer at UPL
Diksha and the YOSO team adopts a very strategic approach to personal brand building – understanding objectives & constraints, defining success markers and then executing to an aligned playbook. I am very happy with the work they have done to help in building an external brand for me – it has also been very easy & fun to work with them.
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