Abhijeet case study | Yoso Media

About Abhijeet

Abhijeet Kaji isn’t your typical founder. With stints at Stanford, Reliance, and Warburg Pincus, he’s seen it all - boardrooms, labs, and everything in between.

Now, he’s channeling that mix of brains and hustle into Knya, reimagining medical apparel with the kind of focus healthcare truly deserves.

Highlights:

In the period from May, 2023 to Dec 2023 of 7 months, The followership on LinkedIn grew from 5,000 to 9110.

On LinkedIn, Abhijeet has garnered 6.6M+ impressions and 5k+ reactions.

60+ number of earned PR that includes a TEDx talk at TEDxYouth@DAIS2023, networking opportunities and brand marketing and expansion opportunities.

We have strengthened Abhijeet’s presence on content-sharing platforms like Medium.

Top Demographics

Services offered:

Personal branding playbook

We started by figuring out what Abhijeet really wants to be known for. Built a content strategy that blended storytelling, mindset tools, and startup wisdom. Everything tied back to who he is and what he stands for

Communication check across social media

Then we made sure his voice stayed consistent across platforms. The tone, visuals, and messaging flowed together to create one clear, confident brand presence

Content Development

Turned everyday stories into thoughtful content. Sports lessons, mindset shifts, even going from co-founder to co-parent - all shared in a way people could relate to

Content Management & Publishing

We tested formats, tracked performance, and scheduled with intention. Made sure the content stayed fresh without feeling forced

Developed content IPs

Every few months, we introduced a new content IP with its own theme and voice. Abhijeet’s brand now has 4 signature IPs, each designed to scale across formats with ease

Tangible outcome

Working with Diksha and her team has been a truly enjoyable experience. Their professionalism and thoughtfulness shine through in every interaction. They consistently demonstrate responsiveness and proactivity, ensuring they're always on top of things. I wholeheartedly recommend them for their exceptional service.

ABHIJEET KAJI

Co-founder, Knya

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