About Abhijeet
“Regret minimization — you only live once.”
Abhijeet Kaji isn’t your typical founder. With stints at Stanford, Reliance, and Warburg Pincus, he’s seen it all - boardrooms, labs, and everything in between.
Now, he’s channeling that mix of brains and hustle into Knya, reimagining medical apparel with the kind of focus healthcare truly deserves.
Highlights:
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In the period from May, 2023 to Dec 2023 of 7 months, The followership on LinkedIn grew from 5,000 to 9110.
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On LinkedIn, Abhijeet has garnered 6.6M+ impressions and 5k+ reactions.
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60+ number of earned PR that includes a TEDx talk at TEDxYouth@DAIS2023, networking opportunities and brand marketing and expansion opportunities.
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We have strengthened Abhijeet’s presence on content-sharing platforms like Medium.
Top Demographics
Top performing posts
Context
Abhijeet Kaji wanted to build a strong personal brand by sharing his experience of creating a one-of-its-kind healthcare FMCG brand, Knya. The goal was to attract investors, industry collaborators, and top talent.
Services offered:
Personal branding playbook
After going through an intense onboarding call, we developed a communication playbook for Toshan so that all his posts, content IPs, and creatives have consistency in terms of the design sense (tone, colors, fonts, style, signature).
Communication check across social media
We did hygiene checks of Toshan’s social media profiles and made the required changes to reflect his personality, targeted towards what his TG is looking for.
Content Development
Based on his brand playbook, we would create content (reels, carousels, long form videos, illustrations) for his posts.
Content Management & Publishing
After experimenting with content that works for him and what doesn’t, we locked content buckets that are sustainable and scalable in the long term. Furthermore, we made sure there was enough approved content in the bank to be scheduled week after week to stay consistent.
Developed content IPs
Every 6 months, we went through an exercise of making a high-level content strategy that would include the launch of a new content IP. As a result, Toshan now has 4 content IPs that can be scaled as any new content format in the future.
Tangible outcome
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Working with Diksha and her team has been a truly enjoyable experience. Their professionalism and thoughtfulness shine through in every interaction. They consistently demonstrate responsiveness and proactivity, ensuring they're always on top of things. I wholeheartedly recommend them for their exceptional service.
ABHIJEET KAJI
Co-founder, Knya
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