Bewakoof case study | Yoso Media

About Bewakoof

Seeing the rise of the creator economy, Bewakoof wanted to start their own content channel that matched their quirky, “perfectly imperfect” vibe. The goal was simple: create fun, relatable, and meaningful content for their YouTube channel — Bewakoof Studio.

Points

1

What We Did

YOSO came up with the idea of “Who Let the Poets Out”, a fun event that helped Bewakoof connect with its audience both offline and online. We brought together a mix of new and popular poets and comedians to perform in front of 50 people. The audience got Bewakoof-branded goodies, and we shot 9 funny poetry videos that went viral.

2

Outcome

1M+ views in a month.
90K YouTube subscribers (and growing).
Low spend, high impact. Timeless content IP = sorted.

3

References

Prabhkiran Singh (CEO and Founder) Abhimanyu Mishra (Head of Marketing) Deya Ray (Deputy Manager– Brands and Campaigns)

What We Did

YOSO came up with the idea of “Who Let the Poets Out”, a fun event that helped Bewakoof connect with its audience both offline and online. We brought together a mix of new and popular poets and comedians to perform in front of 50 people. The audience got Bewakoof-branded goodies, and we shot 9 funny poetry videos that went viral.

1

Outcome

1M+ views in a month.
90K YouTube subscribers (and growing).
Low spend, high impact. Timeless content IP = sorted.

2

Reference

Prabhkiran Singh (CEO and Founder) Abhimanyu Mishra (Head of Marketing) Deya Ray (Deputy Manager– Brands and Campaigns)

3

Founder CEO Bewakoof

From her days at AkkarBakkar to now running YOSO, I have always been inspired by Diksha’s ability to tailor stories. She has a fantastic sense of what clicks for audiences, and how experiential campaigns can build long term salience for a brand. She is also super founder friendly and specializes in startup storytelling. Cannot recommend YOSO and her higher

PRABHKIRAN SINGH

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