About Chaayos
In 2021, Chaayos x Motherland x Wondrlab built a fresh playbook to position itself as a global chai brand. The goal was to make “Chaayos” instantly remind people of two things: chai and relaxation.
Points
1
What We Did
We started with a simple insight: 2 out of 5 Indians truly love chai. Winning them over meant connecting with nearly half the country.
So, we created content tailored to each platform to engage different types of audiences.
Plus to build trust, we also used traditional PR along with digital campaigns helping spread Chaayos’ core message: “chai + snacks = relax.”
2
Outcome
-
2 million+ impressions within 2 weeks post-launch
-
“Chai + Snacks = Relax” became an emotional connection with the audience
-
Established Chaayos as a relatable, engaging brand beyond just a beverage
3
References
Nitin Saluja (Co-founder and CEO) | Sumeet Malik (Product & Marketing) |Raghav Verma (Co-founder
What We Did
We started with a simple insight: 2 out of 5 Indians truly love chai. Winning them over meant connecting with nearly half the country.
So, we created content tailored to each platform to engage different types of audiences.
Plus to build trust, we also used traditional PR along with digital campaigns helping spread Chaayos’ core message: “chai + snacks = relax.”
1
Outcome
-
2 million+ impressions within 2 weeks post-launch
-
“Chai + Snacks = Relax” became an emotional connection with the audience
-
Established Chaayos as a relatable, engaging brand beyond just a beverage
2
Reference
Nitin Saluja (Co-founder and CEO) | Sumeet Malik (Product & Marketing) |Raghav Verma (Co-founder
3
YOSO got onboard with #RelaxWithChaayoscampaign to re-imagine the content direction for Chaayos. I like the freshness of Diksha’s content strategy and amplification ideas, and how she treats the brand as her own.
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RAGHAV VERMA
Co-founder Chaayos
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