About Aditi
Aditi co-founded Supersourcing with her husband, building it from the heart of Indore to the heart of global tech. Over the past 9+ years, they've worked with 28 unicorns, 32 YC-funded startups, 70+ VC portfolio companies, and multiple Fortune 500 giants.
Beyond boardrooms and metrics, Aditi is also raising two little humans while scaling one big dream.
Purpose & Challenge
1
Aditi Chaurasia is on the journey to build a personal brand that reflects her authentic journey as a woman founder in tech and leadership at Supersourcing.
The goal:
-
Position Aditi as a go-to thought leader on entrepreneurship, hiring, and resilience for founders, HR pros, and women in tech.
-
She came to YOSO to build a real, no-nonsense brand—sharing lessons from her journey that actually help people.
-
In just six weeks since working with YOSO, her followers grew by 2,000 new followers and key posts saw up to 50% more engagement.
Content Strategy
2
-
Delivered a blend of leadership lessons, authentic reflections on motherhood and work-life balance, HR innovation insights, and empowering women-centric content.
-
Shared insights on working alongside Mayank, highlighting co-founder dynamics and partnership.
-
Highlighted the relaunch of EngineerBabu 2.0 as a key narrative to connect past and present.
-
Posts maintained a calm, confident tone with storytelling that highlights vulnerability and practical wisdom.
-
Used subtle Hinglish to create warmth and relatability without compromising professionalism.
-
Maintained a disciplined cadence of 4-5 posts per week, including carousels and long-form LinkedIn posts.
Content Buckets and Why
3
-
Founder & Leadership Journey: To showcase real lessons from scaling startups, decision-making, and resilience.
-
Motherhood & Work-Life Balance: Because Aditi’s experience as a mother-founder and co founder being her husban offers authentic, relatable insights that resonate deeply—humanizing leadership beyond just business.
-
HR Innovation & Tech: Reflects Aditi’s expertise and addresses a growing audience interested in future-of-work trends and hiring strategies in tech.
-
Women in Tech & Leadership: Amplifies diversity, empowerment, and women’s challenges in the industry, aligning with Aditi’s voice and values.
Impact & Outcomes
4
Key metrics (Apr 13 – May 28, 2025):
-
1.2+ million impressions
-
8,500+ engagements (likes + comments combined)
-
1,600+ new followers
-
Increased impressions by approximately 37% over three weeks
-
Grew followers by approximately 0.09% over the same period
-
Grew a close-knit LinkedIn community of women leaders and founders.
-
Sparked real talks on leadership, resilience, and women in tech.
-
Made Aditi a relatable voice with no-nonsense, practical advice.
-
Helped land key collaborations with startups and big companies.
-
Created viral posts and boosted the relaunch of EngineerBaby 2.0.
Purpose & Challenge
1
Aditi Chaurasia is on the journey to build a personal brand that reflects her authentic journey as a woman founder in tech and leadership at Supersourcing.
The goal:
-
Position Aditi as a go-to thought leader on entrepreneurship, hiring, and resilience for founders, HR pros, and women in tech.
-
She came to YOSO to build a real, no-nonsense brand—sharing lessons from her journey that actually help people.
-
In just six weeks since working with YOSO, her followers grew by 2,000 new followers and key posts saw up to 50% more engagement.
Content Strategy
2
-
Delivered a blend of leadership lessons, authentic reflections on motherhood and work-life balance, HR innovation insights, and empowering women-centric content.
-
Shared insights on working alongside Mayank, highlighting co-founder dynamics and partnership.
-
Highlighted the relaunch of EngineerBabu 2.0 as a key narrative to connect past and present.
-
Posts maintained a calm, confident tone with storytelling that highlights vulnerability and practical wisdom.
-
Used subtle Hinglish to create warmth and relatability without compromising professionalism.
-
Maintained a disciplined cadence of 4-5 posts per week, including carousels and long-form LinkedIn posts.
3
Content Buckets and Why
-
Founder & Leadership Journey: To showcase real lessons from scaling startups, decision-making, and resilience.
-
Motherhood & Work-Life Balance: Because Aditi’s experience as a mother-founder and co founder being her husban offers authentic, relatable insights that resonate deeply—humanizing leadership beyond just business.
-
HR Innovation & Tech: Reflects Aditi’s expertise and addresses a growing audience interested in future-of-work trends and hiring strategies in tech.
-
Women in Tech & Leadership: Amplifies diversity, empowerment, and women’s challenges in the industry, aligning with Aditi’s voice and values.
4
Impact & Outcomes
Key metrics (Apr 13 – May 28, 2025):
-
1.2+ million impressions
-
8,500+ engagements (likes + comments combined)
-
1,600+ new followers
-
Increased impressions by approximately 37% over three weeks
-
Grew followers by approximately 0.09% over the same period
-
Grew a close-knit LinkedIn community of women leaders and founders.
-
Sparked real talks on leadership, resilience, and women in tech.
-
Made Aditi a relatable voice with no-nonsense, practical advice.
-
Helped land key collaborations with startups and big companies.
-
Created viral posts and boosted the relaunch of EngineerBaby 2.0.
Key Insight
Aditi’s brand thrives on authenticity—a grounded voice that combines the raw realities of entrepreneurship, leadership, and motherhood with strategic foresight.
Top performing posts
92,852
impressions
Within 6 weeks of giving birth, I returned to work and restarted my daily routine.
Everyone kept asking
"Why so soon?"
39,600
impressions
All my life, I grew up wanting to wear that white coat and save lives.
Because that’s what success looked like in most Indian homes.
36,833
impressions
“Abhi toh ye khelne koodne ki umar hai…”
Yet most Indian parents push their children to pursue traditional careers, often sidelining their passion for sports...
What’s Next?
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Helping the team create buzz around the relaunch of EngineerBabu 2.0, positioning it for maximum impact.
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Working closely on the upcoming event, Master of Talent, to attract the best talent along with expanding her network.
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Building a strong audience pool to amplify her influence and reach.
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Supporting Aditi in connecting with the right audience through targeted events and community-building efforts.
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