About Elevation
Elevation Capital is a leading venture capital firm that empowers early-stage startups across diverse industries such as fintech, proptech, gaming, embedded technologies, and marketplaces. With a robust portfolio featuring transformative companies like Wakefit, Atlys, AppsForBharat, and ixigo, Elevation Capital is more than just a funding partner. They also serve as a growth partner by offering strategic insights, curated content, and impactful events that help amplify the success of their portfolio companies.
Objective:
Position Elevation Capital as a trusted growth partner for early-stage startups.
Amplify their thought leadership through curated content and intellectual properties (IPs).
Showcase their success in building category-defining companies and attract ambitious founders.
Strategy
We executed a comprehensive content strategy including high-quality podcasts, engaging shorts, and thought leadership videos, all aimed at showcasing Elevation's expertise, portfolio success, and industry insights. This involved full-scale podcast production, script refinement, video editing, and social media management for YouTube and Instagram.
Key IPs Developed:
Summit Up: Industry conversations with VC Partners on topics like Gen AI, fintech, gaming trends, and more.
DayOne: Captivating founder stories featuring successful journeys of companies like Mesa School, Seekho, and Dezerv.
Pitch Deck No BS: A no-nonsense, straight-to-the-point show where two VC partners review startup pitches.
Key Metrics Overview
384k
Total Views
19.6K
Total Watch Time
7.8K
Total Subscribers Gained
3M 16S
Average View Duration
3.7M
Total Impressions
4.12%
Average Click-Through Rate (CTR)
Top performing Shorts
Shorts Content Analysis
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Around 250+ shorts videos posted from July 2023 to May 2025
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The average watch time per short ranges widely; top-performing ones see 20-40 seconds average view duration, indicating high engagement relative to the short length.
-
the volume of reels posted increased significantly, with many videos regularly crossing 1,000 views.
Top performing Videos ( long form )
17,000
views
Comet's Mission to Rewrite India's Sneaker Story | Day One | Elevation Capital
16,000
views
How To Build A QSR Chain | SummitUp By Elevation | Episode 8
18,000
views
How Startups Succeed: The VC Guide | Mukul Arora, Elevation Capital
Long form Content Analysis
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Watch time scales impressively alongside views, peaking at over 2,100 hours on Comet's Mission and consistently strong watch times in the hundreds of hours range for recent uploads.
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Few episodes have gained 500+ subscribers, indicating accelerated channel growth and improved viewer-to-subscriber conversion.
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Early videos (mid-2022) averaged a few hundred to a thousand views, with notable growth into 2023 and 2024 where videos regularly exceed several thousand views
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Impressions have grown steadily, with top videos reaching over 277,000 impressions (Comet's Mission to Rewrite India's Sneaker Story) and over 201,000 impressions (How To Build A QSR Chain).
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Views increased by 10x+ from 2023 to 2024.
Summary
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Starting from zero subscribers and no prior presence, Elevation Capital’s YouTube channel was carefully built from scratch by Yoso, establishing a strong foundation with high-quality, original content.
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This year, Yoso expanded the channel’s reach by launching a new IP, further diversifying content and accelerating growth across all formats—Shorts, long-form founder stories, industry deep-dives, and expert panels.
Journey Highlights
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Strategic design and scripting of original IPs aligned with Elevation’s vision and expertise.
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Consistent, disciplined content production driving steady audience engagement and organic subscriber growth.
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A data-driven focus on topics that deeply resonate with startup founders, fintech innovators, and early-stage entrepreneurs.
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Viral hits and impactful videos contributing to hundreds of subscriber gains and expanding channel momentum.
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Strong watch time and growing impressions, outperforming VC competitors in content reach and engagement.
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Sustained momentum through quality, consistency, and new IPs, positioning Elevation Capital as a thought leader and trusted growth partner.
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