About Prashant
Only a few dare to blend technology, design, and dharma like Prashant. He believes technology should do more than entertain - it should elevate. An engineer by training, a designer by education, and a seeker at heart, Prashant is on a mission to transform how over 100 million people find peace every day through Sri Mandir and AppsForBharat.
Purpose & Challenge
1
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Prashant set out to build a personal brand rooted in authenticity—not optics.
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As a Tier-3 town founder leading a spiritual-tech company, he wanted to share:
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The grit behind building AppsForBharat
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Stories of perseverance, pivots, and faith
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His vision for devotional-tech and tourism
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Honest reflections from the founder’s seat
-
The challenge?
Talk about spirituality, startups, and scale—without sounding preachy, promotional, or disconnected from the real Bharat.
Content Strategy
2
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Shared a mix of founder stories, product-building lessons, spiritual tourism insights, and hiring callouts.
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Maintained a consistent rhythm of 2–3 posts per week, always rooted in storytelling and personal reflections.
-
Built content around 3 clear pillars:
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Founder learnings from building AppsForBharat
-
Spiritual tourism and Bharat-focused tech
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Hiring entrepreneurs-in-residence & collaborators
-
-
Started a newsletter from scratch to deepen community engagement and share exclusive insights.
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Followed a clear content structure: hook → insight → real-world example → CTA
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Prioritized humility, usefulness, and empathy in every post.
3
Impact & Outcomes
(May 2024 – May 2025):
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Followers: Grew from 20,425 to 27,034 (+6,609 / +32.36%)
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Impressions: 2,882,491 total
-
Engagements: 24,322
-
Newsletter: Started from scratch and grew to 4,716 subscribers
-
168,438 impressions
-
1,149 engagements
-
10,392 article views
-
-
Other wins:
-
Built a strong inbound funnel for hiring—especially founder-type EIRs.
-
Sparked authentic conversations around mass spiritual tourism and tech-for-faith.
-
Positioned Prashant as a grounded thought leader in a niche yet massive category.
-
This strategic personal branding contributed significantly to the client’s major milestone: securing an $18M Series B funding round led by Nilekani’s Fundamentum Fund (Business Standard).
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4
Key Insight
Consistency with character wins.
Prashant’s voice—humble, reflective, and experience-driven—cut through the noise not by being loud, but by being real. His biggest differentiator? He wasn’t building a brand. He was building trust.
Purpose & Challenge
1
-
Prashant set out to build a personal brand rooted in authenticity—not optics.
-
As a Tier-3 town founder leading a spiritual-tech company, he wanted to share:
-
The grit behind building AppsForBharat
-
Stories of perseverance, pivots, and faith
-
His vision for devotional-tech and tourism
-
Honest reflections from the founder’s seat
-
-
The challenge?
Talk about spirituality, startups, and scale—without sounding preachy, promotional, or disconnected from the real Bharat.
Content Strategy
2
-
Shared a mix of founder stories, product-building lessons, spiritual tourism insights, and hiring callouts.
-
Maintained a consistent rhythm of 2–3 posts per week, always rooted in storytelling and personal reflections.
-
Built content around 3 clear pillars:
-
Founder learnings from building AppsForBharat
-
Spiritual tourism and Bharat-focused tech
-
Hiring entrepreneurs-in-residence & collaborators
-
-
Started a newsletter from scratch to deepen community engagement and share exclusive insights.
-
Followed a clear content structure: hook → insight → real-world example → CTA
-
Prioritized humility, usefulness, and empathy in every post.
Impact & Outcomes
3
(May 2024 – May 2025):
Followers: Grew from 20,425 to 27,034 (+6,609 / +32.36%)
Impressions: 2,882,491 total
Engagements: 24,322
Newsletter: Started from scratch and grew to 4,716 subscribers
-
168,438 impressions
-
1,149 engagements
-
10,392 article views
Other wins:
-
Built a strong inbound funnel for hiring—especially founder-type EIRs.
-
Sparked authentic conversations around mass spiritual tourism and tech-for-faith.
-
Positioned Prashant as a grounded thought leader in a niche yet massive category.
-
This strategic personal branding contributed significantly to the client’s major milestone: securing an $18M Series B funding round led by Nilekani’s Fundamentum Fund (Business Standard).
Key Insight
4
Consistency with character wins.
Prashant’s voice—humble, reflective, and experience-driven—cut through the noise not by being loud, but by being real. His biggest differentiator? He wasn’t building a brand. He was building trust.
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