About Barbershop
A one of a kind podcast where Shantanu Deshpande (Founder, Bombay Shaving Company) discusses business, entrepreneurship and related philosophies with industry leaders.
Youtube Highlights
Average watch time of 14 minutes
rare for long-form podcast content.
345,000+ total views since launch
with zero paid promotion.
6% CTR on 2M+ impressions
well above industry benchmarks.
60%+ of the audience are repeat viewers
strong signal of trust and value.
6,200+ subscribers gained
entirely through high-quality, long-form content.
Top performing content (YouTube)
12,00,000
views
What makes Samay Raina so successful?
Tanmay shares why he looks up to Samay for his epic crowd control and brand magic. From engaging a crowd to building a brand,
66,00,000
views
7 Cr to 3000 Cr | Aman Gupta Reveals boAt's Revenue Journey
S1E1 The BarberShop with Shantanu
8,80,600
views
The Domino's deal that saved Veeba.
Instagram Impact Metrics
3.6M
Avg Audience reached in a month
7.0M
Avg Monthly Views
173K
Avg Shares
30K
Avg Saves
25%
Month on Month increase in accounts reach
25K
Increase in followers
67K
Profile Visits
57%
Month On Month increase
Instagram Highlights
Delivered the most shared reel on the account.
Delivered short form content with highest view.
Optimised Hooks and core content to improve the views
Increased the avg views from 40K to 100K
Avg User Watch Time of the reel was more than 30%
Top performing content (Instagram)
35,00,000
views
Will Kirana stores stand a chance in this quick commerce wave?
This time on the pod, Shantanu is joined by Ankur Warikoo
19,00,000
views
he wave is coming – India is about to take over!
In this episode, Kapil Chopra (Founder, EazyDiner & The Postcard Hotel)
15,00,000
views
The Domino’s deal that saved Veeba.
In this episode, Viraj Bahl (Founder and MD, VRB Consumer: VEEBA & Wok Tok)
PR
2
3
What’s Next ?
As we analysed the backend of the account, we realised that we had a huge following of Gen Z users. And it was crucial to create content for them and address their questions. There is a need for content that is specifically curated for Gen Z. We worked on a Content IP for “The Bridge” !
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