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About Bewakoof

Seeing the rise of the creator economy, Bewakoof wanted to start their own content channel that matched their quirky, “perfectly imperfect” vibe. The goal was simple: create fun, relatable, and meaningful content for their YouTube channel — Bewakoof Studio.

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Points

1

What We Did

YOSO came up with the idea of “Who Let the Poets Out”, a fun event that helped Bewakoof connect with its audience both offline and online. We brought together a mix of new and popular poets and comedians to perform in front of 50 people. The audience got Bewakoof-branded goodies, and we shot 9 funny poetry videos that went viral.

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2

Outcome

  • 1M+ views in a month.

  • 90K YouTube subscribers (and growing).

  • Low spend, high impact. Timeless content IP = sorted.

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3

References

Prabhkiran Singh (CEO and Founder) Abhimanyu Mishra (Head of Marketing) Deya Ray (Deputy Manager– Brands and Campaigns)

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What We Did

YOSO came up with the idea of “Who Let the Poets Out”, a fun event that helped Bewakoof connect with its audience both offline and online. We brought together a mix of new and popular poets and comedians to perform in front of 50 people. The audience got Bewakoof-branded goodies, and we shot 9 funny poetry videos that went viral.

1

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Outcome

  • 1M+ views in a month.

  • 90K YouTube subscribers (and growing).

  • Low spend, high impact. Timeless content IP = sorted.

2

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Reference

Prabhkiran Singh (CEO and Founder) Abhimanyu Mishra (Head of Marketing) Deya Ray (Deputy Manager– Brands and Campaigns)

3

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Founder CEO Bewakoof

From her days at AkkarBakkar to now running YOSO, I have always been inspired by Diksha’s ability to tailor stories. She has a fantastic sense of what clicks for audiences, and how experiential campaigns can build long term salience for a brand. She is also super founder friendly and specializes in startup storytelling. Cannot recommend YOSO and her higher

PRABHKIRAN SINGH

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