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Bombae: Hair removal re-imagined


Bombay Shaving Company Women came to YOSO with a requirement to build great content around hair removal as they were scaling their brand

What We Did

YOSO conceptualized an all-women comedy night with a line-up of 7 women comics who seeded hair removal organically in their standup sets, brought together an audience of 100+, created 50+ pieces of outstanding, relevant content for the brand

Outcome

BSCW launched their YouTube channel with the comedy videos* and it standsat 7000+ subscribers today BSCW has made it a quarterly property and intends on scaling investment 5Xin 2022

References

Shantanu Deshpande (Founder), Siddha Jain (CBO, BSCW)

"Creative, energetic, professional and deeply outcome oriented. Diksha is an absolute pleasure to work with. She made Bombay Shaving Company feel like HER brand. Her ‘Get it done’ mindset rubbed off on to our teams and her enthusiasm was contagious. Will continue to work with her every possible opportunity."

founder
SHANTANU DESHPANDE, Founder CEO Bombae

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