ABOUT AJINKYA

Ajinkya Apte stands out in the gaming world as a visionary, seamlessly blending his role as a devoted husband and father with his passion for gaming backend development. His journey from a software architect to the driving force behind Snapser showcases his unique blend of innovation and practical problem-solving.

At Snapser, Ajinkya is transforming backend development, creating a platform that’s both powerful and user-friendly, catering to developers across the spectrum. His influence extends beyond the backend, as a thought leader and podcast host, where he demystifies gaming tech for a broad audience.

In essence, Ajinkya, besides a CEO, is a pioneer in gaming technology, an a16Z Scout, and a storyteller, always a step ahead in an

ever-evolving gaming industry.

Context

Ajinkya Apte wanted to display his decade-long experience and expertise in game-making to position himself as a thought leader in the gaming industry and get more visibility from the right target audience for the B2B platform he is building for backend software engineers - Snapser

Social Media Numbers

Before the partnership with YOSO

LinkedIn : 1846

After the partnership with YOSO

LinkedIn : 2689

Impressions

Engagement

Services Offered

1 . To begin with, YOSO researched and developed a blend of content for Ajinkya Apte's social media.

Content buckets in focus :

Coding a Revolution: Ajinkya's unique story narrated with insightful takeaways.
Backstage With Snapser: Behind the scenes of building a robust platform for game makers.
Real-Time Multiplayer Challenges: Relatable content that highlights challenges and their solutions for gaming industry professionals.
Authentic opinion on relevant news: Ajinkya’s opinions and perspectives are shared on trending news and gaming industry updates.

2 .Developed a brand playbook to maintain a consistent tone of voice, visuals, and brand elements across different SM platforms.

3 . Experimented and developed creatives to accompany social media posts.

4 . Tracked and analyzed high-performing content.

Highlights

On LinkedIn, followership grew from 1846 to 2689 in 125 Days
On Twitter, followership grew from 212 to 229 in 125 Days
2,39,197 impressions garnered on LinkedIn in 4 months.
13,035 impressions garnered on Twitter in 4 months.

“I love working with the YOSO team. They are professional and really good at their job. They always show up with a smile on their face. They are quick learners and are able to pick up an area that they are new to. It’s a pleasure working with them!"

AJINKYA APTE

CEO, Snapser